Some other backlink-building tactics

Of course, those aren’t the only ways to get links to your site on third-party websites. You might also try:

Partnering with local charities or organizations

Partnering with local charities looks great for your business and may provide with you with a potential backlink on the organization’s “Partners” page — or the equivalent. You could also suggest doing a Q&A for their website or blog, which would natural backlinks: “Today we’re talking with Brian Smith, owner of [Insert linked business name here]…”

Sponsoring an event

As a sponsor, your logo is likely displayed on the event’s website. More often than not, this is also linked to your website.

Be a guest on a podcast

Most podcasts also maintain a blog or website, where each podcast is then shared along with a brief summary of the show. In most cases, they’ll link to your website in this summary when introducing you as the guest.

Start building your backlinks

As you can see, there are a number of ways to build backlinks to your website. Set metrics for yourself and your team to follow to ensure that you’re helping and not hurting your SEO ranking. Test the various methods to see which works best for you, then track and optimize as you go.

In the next link of our backlink chain, we’ll dig into the best SEO analyzer.

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